The momentum to ban tobacco smoking is gaining ground. There are different occasions and when special events are held to mark the No Tobacco Day. Every one speaks and writes on the issue. For the rest of the year, however, we only get to hear about occasional raids by the anti-tobacco and drugs squads and realization of fine from the defaulters found smoking in public places. Even if some campaigns are started, they soon run out of steam. The significance of public awareness functions or campaigns cannot be undermined. Even the debates organized at the school or college level are commendable as the youth remain most susceptible to cigarette smoking. However, mere awareness does not serve purpose. Implementation of related law become imperative if the menace is to be eradicated. In India, the ban on smoking at public places was introduced on October 2, 2008. Violation of the ban is a punishable offence with fine up to Rs 200. Except for the ban imposed on sale of loose cigarettes recently declared, the government has been unable to make any major headway in enforcing the bans effectively as is evident from the increase in consumption of Tobacco products including cigarettes over the years. There is a need for more concerted efforts towards effective implementation of the provisions of Cigarettes & Other Tobacco Products (Prohibition of Advertisement & Regulation of Trade & Commerce, Production, Supply and Distribution) Act. Consistency is missing from most of the public interest campaigns in the state. Anti-tobacco drives have been no different. The concerned agencies need to gear up and launch a sustained programme to encourage abstinence from all forms of tobacco consumption across the state. Increase in the tax rate on cigarettes and other tobacco products. Such steps can go a long way in checking tobacco consumption. There is also a need to draw widespread attention to the prevalence of tobacco use and its negative health effects. The campaigns should be devised in such a manner that people play active role in combating the menace. Senior government officials should ensure strict ban on smoking in their respective government departments. Similarly, heads of educational institutes should keep vigil on student activities. NGOs have been playing a vital role in addressing issues of public concern. The government should engage them in the noble cause. Collective efforts in checking cigarette smoking and tobacco consumption can go a long way in addressing the issue.