Medical Council of India (MCI) warned doctors of action if they do not adhere to the 2016 directive wherein medical practitioners while writing prescriptions are to write generic names of drugs only and not specific brands. Media reports have been highlighting the practice of prescribing expensive brands of drugs when their inexpensive generic alternatives were also available in the market. The same ground had been taken when Government of India started its Jan Aushadi programme, which was meant to encourage cheaper alternatives in order to make drugs/medicines affordable to the poor. But there is more than meets the eye, in the continued strife between medical practitioners and the governments. While talking to some senior doctors on the practice that governments are trying to get rid of a different truth has come out. First of all, Jan Aushadi stores have not been established in all hospitals. Even in those hospitals where government provides a supply of inexpensive generics, they are limited and do not cover the entire spectrum of drugs/medicines. Second, the government supply is also compromised as sub standard drugs/medicines procured by government committees have shaken the faith of medical practitioners to rely on them. From manufacturing point of view, branded drugs /medicines as well as generic drugs are produced in factories. While some factories or industrial units do adopt strict quality control measures, others do not. Some are said to manufacture drugs in miniature labs with no control on quality. On the probability of having quality medicine, the expensive brands are more likely to maintain quality than the cheaper generics that can be produced anywhere. This point is proved by the testing of drug samples, the striking case being the one when an antibiotic was found not to have any quantity of the needed salt. This happens more in case of drugs manufactured and sold by small pharma companies. A doctor would have to think ten-times to prescribe such medicine. On the other hand, the doctors rely on the quality of medicines sold by some brands. These brands are thoroughly tested and their samples have not made a case like antibiotic-less antibiotic. Therefore, medical practitioners in order to be on the safer side, many a times recommend quality medicine which also happens to be a branded one. The Government of India and state governments do miss an important point. They do not regulate quality medicine price, but they are trying to tighten the noose on brands and big companies.