The World AIDS Day continues to be observed customarily on December 1 every year with fanfare amid functions but this mere campaign dies down in Chai Paani. The latest figures by Jammu and Kashmir AIDS Control Society, the nodal official organ, should be a cause of worry for everyone in the Union Territory as it revealed that 324 children are among 5534 persons who tested positive for HIV in Jammu and Kashmir. In Government Medical College Jammu, 4,683 patients including 276 kids below 15 years of age have tested positive for HIV, among them 1124 patients including 52 kids have died besides that 665 patients have left follow-up treatment while 2,422 are alive on Antiretroviral Therapy. In SKIMS Srinagar, the number of registered people living with HIV (PLHIV) is 627 which includes 36 kids and among them 131 including five kids have died besides while 22 patients have left follow-up and 355 are alive in ART. Similarly in GMC Kathua, the number of registered people who have been tested positive for HIV is 224 including 12 kids among them six including one child has died besides that four have left follow-up and 212 are alive on Antiretroviral Therapy. The data also revealed that 19 transgenders have also been found HIV positive in J-K so far and among them four have died. Pertinently, this year’s theme was ‘End inequalities, End AIDS, End Pandemics’ with special focus on reaching people left behind in accessing essential HIV services because of social stigma, people aren’t coming forward for the HIV tests and over the years the number of patients infected by HIV has shown a rising trend. There’s no cure for HIV/AIDS, but medications can dramatically slow the progression of the disease. These drugs have reduced AIDS deaths. The Jammu and Kashmir administration should take these figures seriously as the UT is at a greater risk because of being a tourist destination. Besides, the data says that the truck drivers coming from different states are also among the factors which have led to transmission. The basic message is simple, but they must be heard and heeded. Girls and women are more likely to be HIV infected than their male counterparts. AIDS has serious and often painful implications for women in their roles as actual or potential mothers. The extent of awareness regarding HIV/AIDS among women in Jammu and Kashmir is less than national level awareness. Though urban women are more aware about HIV/AIDS than rural women, the full coverage of awareness is yet to be reached. The vulnerability of HIV/AIDS among women is primarily due to inadequate knowledge about HIV/AIDS, inability to negotiate safer sex, lack of knowledge about female controlled HIV prevention methods and insufficient access to HIV prevention services. Appropriate and programmatic strategies need to be developed, particularly to stop the spread among the most vulnerable group namely the urban and rural women in the state of Jammu and Kashmir.