The department of tourism J&K in collaboration with the Travel Agents Association of Kashmir (TAAK) organised a grand promotional evening and roadshow in New Delhi in which more than 200 prominent travel agents including heads of main travel bodies, various signatories and senior officers participated.
The highlight of the event was an enthralling presentation from J&K tourism by Secretary Tourism JK Mr Sarmad Hafeez (IAS) and Director Tourism Kashmir Dr. G.N Itoo.
The roadshow and promotional evening programme were organised for promotion of JK Tourism in the national capital, after the sector was badly hit by the coronavirus.
However, encouraged by the good response of the travellers during the winter season which saw over 60000 travellers visit Kashmir alone in the past two months, the JK Tourism department went on an aggressive marketing campaign.
The promotional evening programme and press meet here in New Delhi is a part of the marketing campaign to attract domestic travellers to Jammu and Kashmir.
The secretary Tourism and Director Tourism Kashmir highlighted the known and lesser-known destinations besides UT’s art and craft, pilgrimage and adventure tourism and the upcoming events and festivals. The secretary tourism and culture JK invited travellers to visit JK and enjoy not only the beauty but also the rich hospitality of the region.
The Secretary Tourism also sought support from the local travel trade fraternity and the heads of the Associations for promoting J&K's tourism potential.
Madan Prasad Bezbaruah (IAS) Former Tourism Secretary GOI who was one of the distinguished guests and keynote speaker praised JK’s beauty and said the place has immense tourism potential and the people from the country should visit the region for their holidays.
Director Tourism Kashmir Dr. GN Itoo during his presentation appraised the audience that service providers were vigorously following COVID SOPs to ensure tourists are safe while holidaying.
The Director Tourism Kashmir assured the travel trade of all necessary support from J&K tourism in making the traveller's stay in JK memorable.
During the event, various heads of travel trade Associations and officers put forth their suggestions to further improve the tourism services in the UT.
The department of tourism J&K in collaboration with the Travel Agents Association of Kashmir (TAAK) organised a grand promotional evening and roadshow in New Delhi in which more than 200 prominent travel agents including heads of main travel bodies, various signatories and senior officers participated.
The highlight of the event was an enthralling presentation from J&K tourism by Secretary Tourism JK Mr Sarmad Hafeez (IAS) and Director Tourism Kashmir Dr. G.N Itoo.
The roadshow and promotional evening programme were organised for promotion of JK Tourism in the national capital, after the sector was badly hit by the coronavirus.
However, encouraged by the good response of the travellers during the winter season which saw over 60000 travellers visit Kashmir alone in the past two months, the JK Tourism department went on an aggressive marketing campaign.
The promotional evening programme and press meet here in New Delhi is a part of the marketing campaign to attract domestic travellers to Jammu and Kashmir.
The secretary Tourism and Director Tourism Kashmir highlighted the known and lesser-known destinations besides UT’s art and craft, pilgrimage and adventure tourism and the upcoming events and festivals. The secretary tourism and culture JK invited travellers to visit JK and enjoy not only the beauty but also the rich hospitality of the region.
The Secretary Tourism also sought support from the local travel trade fraternity and the heads of the Associations for promoting J&K's tourism potential.
Madan Prasad Bezbaruah (IAS) Former Tourism Secretary GOI who was one of the distinguished guests and keynote speaker praised JK’s beauty and said the place has immense tourism potential and the people from the country should visit the region for their holidays.
Director Tourism Kashmir Dr. GN Itoo during his presentation appraised the audience that service providers were vigorously following COVID SOPs to ensure tourists are safe while holidaying.
The Director Tourism Kashmir assured the travel trade of all necessary support from J&K tourism in making the traveller's stay in JK memorable.
During the event, various heads of travel trade Associations and officers put forth their suggestions to further improve the tourism services in the UT.
© Copyright 2023 brighterkashmir.com All Rights Reserved. Quantum Technologies