Let The Show Begin

April 13, 2018 EDITORIAL 104 Views
Let The Show Begin

Department of Information and Public Relations and Film and Film and Television Institute of India, Pune organized a one-month-long Foundation Course in Digital Filmmaking. This course will give an impetus to the film culture in Kashmir – where cinemas have shut long back. The programme has been only possible with the personal efforts of Director FTII and Director, DIPR. It is said that FTII Director took very keen interest in listening to the submissions and suggestions and made everything go very easy for this one-month long film course. This will definitely help the participants in becoming meaningful filmmakers.  This is just a beginning of our outreach initiatives. DIPR has been carrying out these activities for some time now. In order to diversify its activities by organizing regular trainings and workshops to equip media students, working journalists with core skills, the department has successfully been able to launch massive professional outreach programmes and establish greater public relations with the government of Jammu and Kashmir. There is a greater need to recreate these Bollywood moments in Kashmir. From Sharmila Tagore to Alia Bhatt, Shammi Kapoor to Shah Rukh Khan, we have seen them all romancing in the beautiful backdrop of Kashmir. Despite the obstacles and those minor speed bumps, Bollywood directors have been true to their love for Kashmir. Such is their affection for this ‘paradise on earth’. The silver screen has been able to bring the glimpse of breathtaking destination of Kashmir to the rest of the world. This establishes our decades’ old relationship – direct or indirect with FTII, who has produced galaxy of amazing actors, directors, DOPS, Editors and others. Until a few years ago, Kashmir and its picturesque valleys were a frequent frame to be seen in Bollywood. Kashmir came to be recognized and identified as a place of beauty, peace and happiness- mostly projected through singing.  Films play a very big role in how people come to perceive things, by portraying things in films a certain way. Bollywood has the power to shape minds and perceptions. By projecting Kashmir in a good light, Bollywood can reinforce into people that Kashmir does not stop at turmoil. It consists of people, of nature, of culture and tradition. By normalising Kashmir in Bollywood, films can integrate Kashmir back into the minds of people. It can increase tourism; it can increase the chances of people wanting to spend their holidays here, their view toward Kashmiris, their understanding of Kashmiris, their fondness for a land they have forgotten.

Related articles