Apple growers in Sopore and Bandipora have expressed satisfaction over this year’s market rates, saying the season has brought much-needed relief after years of fluctuating prices.

At Sopore Fruit Mandi — one of Asia’s largest fruit markets — traders said the demand for Kashmiri apples remains strong, with rates ranging between ₹1,000 and ₹1,500 per box depending on the variety and grade. Growers attributed the better prices to improved fruit quality and higher demand from outside markets.
“After two difficult years, we are finally getting fair returns for our hard work,” said Mohammad Yousuf, an orchardist from Dangiwacha. “The rates are stable, and buyers from Delhi, Punjab, and Maharashtra are showing good interest.”
However, growers and traders urged the government to address key bottlenecks, especially poor transport infrastructure and frequent traffic jams on the Srinagar–Jammu National Highway. “The delay in transportation affects fruit freshness and causes losses. We request authorities to ensure smooth passage for apple-laden trucks,” said Bilal Ahmad, a trader at Sopore Mandi.
Growers also called for better cold storage facilities and subsidies on packaging materials to strengthen the horticulture sector. “If logistics are improved, Kashmir’s apple industry can contribute significantly more to the economy,” they added.
Officials from the Horticulture Department said measures are being taken to streamline transport and enhance post-harvest support under the government’s horticulture mission.