Phek, Nagaland, Dec 5: Assam Rifles conducted a significant cleanliness drive on December 3, 2025, in Phek town, Nagaland, under the ongoing Swachhata Campaign, aimed at promoting public hygiene and environmental awareness.

The drive focused on cleaning key public areas, including local markets, roads, and other communal spaces. Assam Rifles personnel actively participated, demonstrating commitment to community service and encouraging residents to adopt cleaner practices in their surroundings.
Local residents joined hands with the forces, contributing to waste collection, disposal, and overall sanitation improvement. The collaboration highlighted the importance of community participation in maintaining a clean and healthy environment.
Officials emphasized that such initiatives not only enhance the town’s visual appeal but also play a crucial role in preventing health hazards linked to unclean surroundings. The drive forms part of Assam Rifles’ broader efforts to promote social welfare and civic responsibility in the region.
Through awareness campaigns and on-ground action, the drive sought to instill a sense of environmental responsibility among citizens, fostering sustainable cleanliness practices across Phek.
Authorities urged the public to continue supporting such initiatives, ensuring that the benefits of the cleanliness drive are sustained over time.