Srinagar, June 13: The Department of Community Medicine at Government Medical College (GMC) Srinagar has launched a public awareness campaign warning against the health risks of prolonged sitting and urging people to adopt more active lifestyles.

Titled “Prolonged Sitting: The New Smoking”, the campaign highlights growing concerns over sedentary habits driven by screen-based activities, desk jobs, and reduced physical movement in daily life.
Health experts associated with the initiative said the human body is designed for regular movement, and extended sitting can silently contribute to serious health issues including cardiovascular diseases, high blood pressure, Type-2 diabetes, obesity, mental health disorders, and musculoskeletal problems.
The advisory notes that sitting for more than six to eight hours daily significantly increases health risks, especially among individuals engaged in continuous computer work, mobile usage, long TV viewing, or travel without movement breaks. It also warns that prolonged inactivity can negatively impact blood circulation, metabolism, posture, and overall fitness, increasing risks of premature ageing and early mortality.
To address these concerns, the department has recommended the “30-30 Rule,” advising people to stand, stretch, or move for two to three minutes after every 30 minutes of sitting. It also encourages simple lifestyle changes such as walking, using stairs, short post-meal walks, and light physical activity during daily routines.
As part of the campaign, GMC Srinagar has promoted the slogan: “Har Aadha Ghanta, Thodi Si Chaal – Sehat Rahegi Bemisaal”, encouraging citizens to integrate movement into everyday life.
The department said the initiative is aimed at all age groups and professions, stressing that reducing sedentary behaviour and increasing physical activity can significantly improve long-term heart, brain, and overall health, contributing to a healthier society.
The campaign concludes with a strong public message: “Sit less, move more, live better.”