As the year draws to a close, Gulmarg once again transforms into a winter wonderland, drawing thousands of tourists from across the country to celebrate New Year amid snow-clad slopes, pine forests and festive cheer. The picturesque hill resort, often described as the crown jewel of Kashmir’s tourism, has become a preferred destination for year-end celebrations, reflecting both the revival of tourism in the Valley and the growing confidence of visitors. This year’s New Year rush is significant. Hotels, guest houses and homestays in Gulmarg and surrounding areas have reported near-full occupancy, while the famous Gulmarg Gondola continues to witness long queues of excited tourists eager to experience snowfall and skiing. For many visitors, celebrating the New Year in Gulmarg is not just about festivities but about experiencing nature at its purest—quiet mornings blanketed in snow, crisp mountain air, and evenings warmed by local hospitality. The influx of tourists is a welcome boost for the local economy. From hotel owners and taxi operators to ponywalas, guides and small shopkeepers, livelihoods across the region are closely tied to tourism. After years of uncertainty, the steady flow of visitors during the winter season has brought renewed hope and financial stability to many families. New Year celebrations, in particular, generate significant economic activity, reinforcing tourism as a key pillar of Kashmir’s economy. However, the surge also brings challenges that demand careful management. Heavy tourist inflow puts pressure on infrastructure, traffic management, waste disposal and emergency services. Gulmarg’s fragile ecosystem, already vulnerable due to climate change, faces risks from unregulated tourism and littering. Authorities must ensure that celebrations remain environmentally responsible, balancing enjoyment with sustainability. Tourists, too, have a role to play by respecting local customs, following safety advisories and keeping the environment clean. Security and safety arrangements are another critical aspect. The presence of adequate traffic regulation, crowd management and medical facilities is essential to ensure that festivities remain joyful and incident-free. Recent improvements in coordination among tourism, police and local administration have helped manage the rush more effectively, but continuous vigilance is necessary. The New Year celebrations in Gulmarg symbolise more than just a holiday destination—they reflect Kashmir’s enduring appeal and resilience. As tourists welcome the New Year against the backdrop of snow-covered peaks, the moment also offers an opportunity to rethink how tourism can grow responsibly. Sustainable planning, community involvement and environmental sensitivity will ensure that Gulmarg continues to enchant visitors for generations to come.