Srinagar, Oct 21: The Educational Multimedia Research Centre (EMRC), University of Kashmir (KU), in collaboration with the Consortium for Educational Communication (CEC), New Delhi, on Wednesday commenced a two-day seminar-cum-workshop on artificial intelligence (AI), creativity and content generation at the university’s main campus.

The workshop explores AI’s growing impact on creativity, digital media and content production, focusing on emerging opportunities, ethical concerns and challenges associated with the technology.
Vice-Chancellor KU, Prof. Nilofer Khan, underscored the growing relevance of AI in higher education and research, stressing the need to embrace technological advancements while safeguarding human creativity, critical thinking and ethical responsibility.
Keynote speaker Prof. Parikshat Singh Manhas, Director, CEC, highlighted AI’s potential to transform educational communication, multimedia production, teaching and learning.
Registrar KU, Prof. Naseer Iqbal, called for equipping students and professionals with skills to navigate an AI-driven world.
Senior Producer EMRC, Shafqat Habib, reflected on cinematic portrayals of AI and the ethical dilemmas surrounding human-machine relationships.
Earlier, EMRC Director Prof. Syeda Afshana highlighted the role of educational multimedia centres in promoting innovation and responsible content creation.
The EMRC KU Annual Report 2026 and CEC newsletter were released during the inaugural session.
The workshop features interactive sessions on AI tools, creative practices, content generation and associated ethical and professional challenges. It is being attended by EMRC directors from across the country, delegates from higher educational institutions, faculty members, researchers and students.
Ajaz-ul-Haque conducted the proceedings, while EMRC producer Dr. Tariq Abdullah delivered the vote of thanks.