Kupwara, Nov 14: The District Employment and Counselling Centre (DECC), Kupwara, and REACHA organised a job fair at Kupwara today, in association with Indian Hotels Company Limited (IHCL) and Indian Army, providing a significant platform for local youth to connect with leading employers and explore employment opportunities.

The District Employment and Counselling Centre, coordinated closely with the REACHA team and facilitated mobilisation and outreach efforts for the event.
The job fair witnessed participation from over 30 employers from across Kashmir, while several reputed companies from different parts of the country joined virtually. Prominent participating organisations included Taj Dal View, Snow Land, Radisson Collection, Rose Petal, Sarovar Portico, Lemon Tree, Arco Group of Hotels, Blinkit, Kabo, KFC and Aditya Birla Group, among others.
The event received an encouraging response, with more than 1,600 youth from Kupwara and adjoining areas registering and attending the fair. The programme witnessed active interaction between recruiters and aspiring candidates and concluded on a positive note.
The initiative aimed at strengthening the district’s employment and placement ecosystem by facilitating direct engagement between job seekers and prospective employers, while fostering partnerships to create sustainable livelihood opportunities for local youth.
The initiative assumes particular significance in view of Kupwara’s geographical and developmental challenges as an Aspirational District. It demonstrated the potential of collaborative efforts involving the administration, industry, civil society and other stakeholders in expanding employment avenues and connecting youth from remote areas with mainstream industry.
Senior officers of the District Administration, representatives of REACHA, participating recruiters and a large number of youth attended the event.