Lieutenant Governor Manoj Sinha on Saturday appealed to the people of the country to visit Jammu and Kashmir, saying the ‘crown jewel of India’ is a cherished year-round destination that offers breathtaking beauty and unmatched hospitality.

The LG’s appeal comes on World Tourism Day amidst a bleak tourism season in J-K.
“On World Tourism Day, I invite you all to visit Jammu and Kashmir. Blessed with stunning landscapes, a rich cultural heritage & unmatched hospitality, the crown jewel of India is a cherished year-round destination, offering breathtaking beauty & spiritual experience,” the LG said in a post on X.
Jammu and Kashmir is witnessing a sluggish tourism season in the aftermath of the April 22 Pahalgam terror attack in which 25 persons and a local pony wala were killed.