The 10-day SARAS Mela 2025 concluded today at Sher-e-Kashmir Park, celebrating India’s unity in diversity and promoting women entrepreneurship nationwide.

Secretary, Rural Development Department Mohammad Aijaz Asad called the event a “resounding success,” highlighting participation from self-help groups (SHGs) from Kerala, Uttar Pradesh, Tripura, Jammu & Kashmir, and other states. He noted that products from Kerala, Kishtwar, and Uttar Pradesh were sold out, reflecting both commercial success and social impact.
Asad emphasized the SHG movement as a “catalyst for social revolution,” facilitating knowledge exchange among women entrepreneurs and fostering financial independence. “Not only Lakhpati sisters, but millionaire sisters have emerged from this movement,” he added.
Dr. Shubhra Sharma, MD JKRLM, said participants praised Kashmir’s hospitality and cooperation, while the Mela provided a platform for SHG members supported under DAY-NRLM from states including Rajasthan, Lakshadweep, Haryana, Punjab, Kerala, Uttar Pradesh, Bihar, Andhra Pradesh, and Tripura.
Organized by Jammu and Kashmir Rural Livelihoods Mission (JKRLM) from October 4 to 14, the Mela featured over 150 rural women entrepreneurs, showcasing crafts, culture, and cuisine from 13 states. Over 60 stalls were visited by the Secretary, celebrating regional artistry and craftsmanship.
The event concluded with a felicitation ceremony: Kishtwar district won first prize for best sales, and Srinagar district topped the food category, reinforcing J&K’s role as a hub of cultural and economic collaboration.