Srinagar, July 2026: The Khyber Cement Kashmir Super League 2026 powered by Athwas Retail & Athwas Hyundai is delighted to announce Swift Strickers Rainawari FC as the second official franchise for the upcoming season. The franchise is proudly backed by Swift Multi-Ventures Pvt. Ltd., a professionally managed FMCG sales and distribution company known for its strong market presence, operational excellence, and trusted partnerships with leading national and international brands.

The franchise agreement was formally signed between Mr. Yasir Hayat, representing Swift Multi-Ventures Pvt. Ltd., and Mr. Mushtaq Bashir, Founder of the Kashmir Super League, marking the beginning of an exciting association between one of the region’s fastest-growing business houses and Jammu & Kashmir’s premier franchise-based football league.
Speaking on the occasion, Mr. Yasir Hayat expressed his enthusiasm about the partnership, stating:
“At Swift Multi-Ventures, we believe in empowering communities and supporting initiatives that inspire the youth. The Kashmir Super League is an outstanding platform that promotes sporting excellence, teamwork, and talent. We are proud to introduce Swift Strickers Rainawari FC and look forward to contributing to the growth of football in the region.”
Established with the vision of becoming one of the most trusted and admired distribution companies, Swift Multi-Ventures Pvt. Ltd. has built a reputation for efficient supply chain management, reliable customer service, and a robust distribution network. The company partners with several renowned brands, including Dabur, Mother Dairy, Tynor Orthotics, Parle Agro, Wowper Diapers, MamyPoko Pants, Beurer Germany, MuscleBlaze, and MenMoms, reflecting its commitment to quality, innovation, and sustainable growth.
Welcoming the new franchise, Mr. Mushtaq Bashir, Founder of the Kashmir Super League, said:
“We are delighted to welcome Swift Multi-Ventures Pvt. Ltd. to the Kashmir Super League family. Their philosophy of ‘Empower • Elevate • Excel’ perfectly aligns with our vision of creating opportunities for local footballers and taking the sport to greater heights. We are confident that Swift Strickers Rainawari FC will bring immense value and excitement to the league.”
With the addition of Swift Strickers Rainawari FC, the league continues to attract leading corporate partners committed to promoting sports and youth development across Jammu & Kashmir. The upcoming edition of the Khyber Cement Kashmir Super League 2026 powered by Athwas Retail & Athwas Hyundai promises to deliver a highly competitive tournament while providing local footballers with a professional platform to showcase their talent before fans, scouts, and the broader football community.