In a significant move to strengthen its foothold in Ladakh, TCI Max Cement organized a one-day Wholesale and Retail Dealers Meet at the Tourist Facilitation Centre (TFC) Kargil. The event was led by Altaf Ahmad Tramboo, who heads TCI’s expansion efforts in the region.
Addressing a gathering of wholesalers, retailers, and media representatives, Tramboo outlined the impressive journey of TCI Max Cement in Ladakh, noting that within just six months, the brand has captured a substantial share of the market. He attributed this success to the company's unwavering commitment to both product quality and exceptional customer service — a combination that has already established TCI Max as a leading brand in Kashmir.
“Quality is the foundation of our brand,” Tramboo said. “We will never compromise on it. Our focus is not only to meet but to exceed the expectations of the Ladakh market.” He also announced the launch of various schemes tailored to the needs of local dealers and customers, aimed at further strengthening the brand’s market position.
Highlighting the company's community initiatives, Tramboo introduced international Taekwondo player Shahnaz Parveen as the brand ambassador for Ladakh. He emphasized that TCI Max is deeply committed to Corporate Social Responsibility (CSR), with a special focus on supporting youth development and sports activities in the region.
Sharing his experience with the media, a dealer Shabir Hussain praised the brand’s performance, stating, “Once someone uses TCI Max Cement, they naturally become repeat customers and, in turn, ambassadors for the brand. That speaks volumes about the trust TCI has built in such a short span.”
The meet concluded with a celebratory gesture, as TCI Max Cement distributed gifts to wholesalers and retailers in recognition of their support and partnership.
TCI Max’s rapid rise in Ladakh not only signals a shift in the local construction material market but also promises greater opportunities for growth and community development across the region.