The G-20 event presents a remarkable opportunity for the government to showcase J&K’s cultural heritage, tourism potential and economic aspirations on a global stage. One potential avenue to capitalize on this gathering of world leaders is by leveraging it to promote the establishment of a film industry in Kashmir. By combining the diplomatic platform of the G-20 event with the allure of Kashmir's scenic beauty, the government can create a compelling case for investing in the film tourism sector, fostering economic growth and boosting the country's entertainment industry. Kashmir is renowned for its breathtaking landscapes, including snow-capped mountains, serene lakes, and lush green valleys. The delegates should get a firsthand experience of Kashmir's natural splendor. Such exposure could captivate influential visitors, encouraging them to endorse the development of film sector in Kashmir. The film industry thrives on unique and picturesque locations, and Kashmir possesses the potential to become a coveted destination for filmmakers from around the world. Strengthening the film sector in Kashmir would lead to significant economic benefits. The project would create employment opportunities for local communities, including actors, technicians, support staff, and hospitality professionals. It would also attract investments in infrastructure development, such as studios, production facilities, and accommodation for film crews. This would stimulate the local economy and enhance the overall standard of living in the region. The G-20 event is an ideal platform to foster cultural exchange and collaboration between India and other nations. By highlighting India's rich cinematic heritage during the event, the country can engage international film bodies, filmmakers, and artists. This exchange can facilitate knowledge sharing, partnerships, and collaborations, opening doors for joint productions and international film festivals in Kashmir. The promotion of film tourism in Kashmir can significantly economic activity tourism in the region. Film tourism has proven to be a powerful motivator for travelers, with many people visiting destinations featured in movies. The establishment of a film city would attract filmmakers, actors, and enthusiasts from across the globe, leading to increased footfall and revenue generation in the local tourism and hospitality sectors. Our country’s soft power lies in our vibrant film industry, which has made a lasting impact on audiences worldwide. By associating the G-20 event presently underway in Kashmir to film tourism in Kashmir, India can showcase its cultural prowess, creativity, and filmmaking expertise to an international audience. This association would enhance India's global perception, strengthen diplomatic ties, and foster collaboration across various sectors.