Promotion of Tourism

April 6, 2018 EDITORIAL 149 Views
Promotion of Tourism

Pir Panjal areas of the Himalayan region are coming up on the tourism map of the State. Recently, the Minster for Tourism, Tassaduq Mufti visited the area to explore recent approaches to policy-making for tourism sector of the region, besides exploring possibilities of further developing tourism sector of these picturesque areas. According to the Minister, a conceptual model is utilised to identify the major influences on the policy-making processes through such visits and taking the feedback from the ground with the concerned stakeholders, representatives of key agencies and expert observers of the region. Tourism is a major engine of economic growth and an important source of foreign exchange earnings in many countries including India. It has great capacity to create large scale employment of diverse kind – from the most specialized to the unskilled and hence can play a major role in creation of additional employment opportunities. It can also play an important role in achieving growth with equity. The Ministry of tourism has the main objective of increasing and facilitating tourism across the State and augmenting tourism infrastructure, easing of visa regime, assurance of quality standards in services of tourism service providers, etc. There is a dire need to engage leaders and stakeholders in travel and tourism to carry out result oriented competitiveness across the State. This shouldn’t be done only on papers, but carried out under the supervision of the high powered committee and dedicated team of researchers, who can help policy makers to come up with some impressive vision document on tourism sector of Jammu and Kashmir. The competitiveness or the Index of the State’s Travel and Tourism could measure with all the set of set of factors and policies that enable the sustainable development of the travel and tourism sector, which in turn, contributes to the development and competitiveness of Himalayan region of Jammu and Kashmir. This will enable all stakeholders to work together to improve the tourism industry’s competitiveness. The officials, stakeholders and policy makers must understand that in order to grow as a tourism economy, local support is highly needed. Taking all the shades on board would reflect the increasing focus on ensuring the State tourism industry’s sustained growth in an uncertain security environment while preserving the natural environment and local communities on which it so richly depends. Similar to the North Eastern Region, this Union Ministry of Tourism is committed to the development and promotion of tourism in the Jammu & Kashmir and all efforts are made to ensure that these regions emerge as the leading tourism destinations for domestic and international visitors in the country.

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