Kashmir's lush valleys have long been synonymous with the bounty of their apple orchards. Each year, our orchards produce a significant portion of India's apple crop, contributing not only to the local economy but also to the nation's agricultural landscape. However, recent challenges have threatened the livelihoods of Kashmiri fruit growers, prompting a call for action to safeguard this vital industry. In a move to protect their interests, Kashmir's fruit growers have aought a 100% import duty on apples. This plea comes as no surprise, considering the multifaceted challenges they face. The influx of imported apples, often sold at lower prices due to subsidies and different production costs, has created an uneven playing field for local growers. This imbalance not only affects their bottom line but also poses a significant threat to the sustainability of Kashmir's apple industry. One of the primary concerns raised by local fruit growers is the quality disparity between locally grown apples and their imported counterparts. Kashmir's apples are renowned for their superior taste, texture, and nutritional value, attributes deeply rooted in the region's unique climate and soil. However, the inundation of imported apples, which may not adhere to the same stringent quality standards, not only undermines the reputation of Kashmiri apples but also risks consumer trust. Moreover, the economic impact of this issue cannot be understated. Kashmir's apple industry is not just about fruit; it's about livelihoods, traditions, and community prosperity. Thousands of families depend on apple cultivation for their income, and any threat to this industry reverberates through the entire region. A surge in imports not only reduces the market share for local growers but also diminishes the economic benefits that flow within Kashmir's economy. Such a duty would serve as a necessary measure to ensure fair competition and uphold the quality standards that Kashmiri apples are known for. It would also provide a much-needed boost to local growers, allowing them to compete more effectively in both domestic and international markets. Critics of this proposal may argue that imposing a 100% import duty could lead to higher prices for consumers. While this concern is valid, it must be weighed against the long-term sustainability of Kashmir's apple industry. A delicate balance must be struck between consumer affordability and the preservation of a vital sector of Kashmir's economy. Beyond economic factors, there are environmental and cultural dimensions at play. The apple orchards of Kashmir are not just agricultural land; they are part of the region's identity. Preserving these orchards is not just about business; it's about safeguarding a way of life that has endured for generations. A 100% import duty is not just a protective measure; it's an investment in Kashmir's future.