Secretary, Tourism, Culture & Youth Services & Sports, Sarmad Hafiz today reviewed the functioning of offices of the Tourism Department outside Jammu & Kashmir.

Chairing the online meeting, the Secretary Tourism impressed upon the Tourist officers manning these offices to remain in close liaison with the local tour & travel industries and apprise the Department about the emerging travel preferences in their local markets from time to time.
During the meeting, the Secretary, Tourism interacted with the Tourist officers at New Delhi, Kolkata, Mumbai, Chennai, Hyderabad and Ahmadabad.
Sarmad Hafiz asked these officers of Tourism Department to utilise the present Covid times to build a database of tour and travel industry of their areas and consolidate the feedback from local stakeholders into actionable inputs for the Department. He also advised them to develop an inventory of local media, travel industry, writers and bloggers, potential tourist markets, flight schedules from their cities to J&K etc. for analysing forthcoming promotional campaigns.
The Tourism Secretary also advised the officers of these offices to popularise among the local tourism markets the facets of tourism J&K. He specifically advised them to promote skiing, gondola, snow tourism, religious tourism and other such facets which have attracted tourists from rest of the country and abroad to J&K.
Sarmad Hafiz asked the officers of these offices to develop corporate collaborations and reach out to institutional clientele during their engagement with the local travel fraternity.
Director, Tourism, Kashmir, Nisar Ahmad Wani and other senior officers were present in the meeting.