Journalism has often been defined as a public service for the larger good of a society. Journalists are supposed to identify the wrongs taking place in a society, unravel the maze of information which may look too complex for common people and shed light on the issues that impact us in day to day life. At Brighter Kashmir, we uphold these cardinal principles of journalism. We believe in holding the powerful to account and our reporters put themselves at great risk in obtaining information which the governments may find inconvenient to disclose. The biggest weapon in the hands of common people is free press. If media is compromised, the whole society will be compromised. It is following these principles that we recently reported on front page about the improvement in patient care at Sher-e-Kashmir Institute of Medical Science (BK edition May 28, 2021) after the ban on private practice of doctors was seen to be implemented in letter and spirit. We spoke with several patients who have been to this prestigious institute before and are noticing that the senior faculty members are visiting wards meant for patients. We also spoke with several faculty members who were also of the opinion that the strict implementation of the ban on private practice of doctors has improved the patient care. We didn’t reveal their names because they didn’t want to land in some kind of trouble for blowing the lid off the menace of private practice. However, in what seems to be an attempt to muzzle free press, a defamation notice has been served to us for reporting this story and thereby trying to shoot the messenger and silence journalists. We will not take this notice lying down. Even though our resources are stretched due to the raging pandemic, we are determined to fight this legal notice in the court of law. We will wear this notice as a badge of honor while upholding the highest principles of journalism. We will not be cowed down by these absurd threats.