After suffering several setbacks in past two years, the tourism sector seems to be gaining the right momentum in Kashmir. According to officials, since December last year, more than hundred thousand tourists have visited Kashmir till March. Recently, the BJP led central government told the parliament that 13237 tourists visited Jammu and Kashmir in December which shot up to over 19000 visitors in January. This spike in numbers in January which saw just 37000 tourists last year, happened in spite of the fact that Kashmir saw a record-breaking snowfall and the air and road traffic was closed for many days. Clearly, the government’s policies at reviving the tourism sector in Kashmir especially are bearing fruit. The spike in tourist footfall also comes at a time when we are in the midst of a pandemic which has restricted globe trotters and travellers. One can only hope that the spike in numbers will continue to grow even more as we move into summer. The J&K admin is having high hopes that to revive the sagging economy of the union territory where commerce and trade has suffered number of setbacks due to the crippling lockdowns, first in the aftermath of the abrogation of the Article 370 in 2019 which was followed in the next year by the Covid-19 pandemic. As is the case in the rest of India and indeed throughout the world, the Covid-19 pandemic had increased unemployment in Kashmir as tourism and other allied sector, on which thousands of people are dependent, had to shut doors to their employees amid fears of the spread of the novel coronavirus. Independent estimates show that the tourism sector is facing over Rs 2,615 crore revenue loss and around 65,000 job losses after J&K’s special status was revoked in August, 2019. However, this year seems to be bringing good news for Jammu and Kashmir. Whether the prevailing calm is going to stay or nor, several measures are being taken at multiple levels in the government and by the stakeholders as well to promote the union territory as not just a tourism destination for domestic travellers but globe trotters all over the world. With Kashmir’s rich heritage, the focus should be not just on Gulmarg or Yusmarg but also religious tourism, culinary tourism, Kashmir’s rich arts and crafts and other sectors. By thinking big and thinking diverse, tourism sector in Kashmir will reach new heights in coming days.