In an era where journalism is supposed to be the pillar of truth and accountability, the landscape in Jammu and Kashmir tells a mixed story—one where credibility, ethics, and qualifications are often sacrificed for profit, politics, and personal gains.

Politicized News Portals

A concerning trend in the Valley is the growing influence of political parties over some digital news portals. These portals, instead of acting as independent watchdogs of democracy, have become unofficial mouthpieces for certain political groups. Their coverage is often biased, selectively highlighting the views of their political allies while suppressing or twisting opposing voices. This practice not only damages public trust but also blurs the line between journalism and propaganda.

Advertising in the Disguise of Journalism

Another worrying phenomenon is the merging of journalism and advertising. Several news portals operate more like advertising agencies than media houses. It is now common to see journalists who cover hard news during the day and then switch roles to promote businesses, private hospitals, or political candidates—all under the banner of "sponsored content."
This dual role raises serious ethical questions. Journalism, by its very nature, demands objectivity and independence. When a journalist also serves as an advertiser, the lines of integrity and neutrality are dangerously crossed. How can the same individual question a hospital's negligence while also promoting its services in another post?

Qualifications No Longer a Barrier

What adds to the crisis is the lack of regulation regarding who can become a journalist. Unlike many professional fields that demand proper education and certification, journalism in J&K is increasingly becoming an open field where anyone with a smartphone and a Facebook page can claim to be a "reporter."

Disturbingly, there are cases where individuals running news portals haven't even passed 10th standard. With no training in media ethics, law, or reporting standards, they often spread misinformation, violate privacy, and mislead the public—sometimes unintentionally, but with real-world consequences.

The Way Forward

The solution lies in accountability and reform. Independent journalism bodies and media watchdogs must come forward to set and enforce ethical standards. The government must introduce minimal education or certification requirements for digital news operators. And most importantly, the public must become more media literate—able to differentiate between authentic news and biased content.
Journalism in Jammu and Kashmir is at a critical crossroads. Either it reforms and rises to the call of truth, or it risks becoming just another tool in the hands of power and profit.