The recent action by the Jammu and Kashmir Police in Rajouri, where they attached and seized property worth ₹53 lakh belonging to a notorious drug peddler, is a decisive step in the fight against the drug menace. This action, carried out under the Narcotic Drugs and Psychotropic Substances (NDPS) Act, sends a clear message that we are no longer content with just arresting peddlers—it is now striking at the root of their operations: their financial gains. If such stringent measures become routine, they can significantly weaken the drug trade and act as a deterrent for those considering entering this illicit business. For decades, the fight against drugs has largely revolved around arrests and seizures of narcotics. While this has led to the disruption of supply chains, it has not been entirely effective in dismantling the financial backbone of the drug mafia. Many peddlers and traffickers, even if arrested, continue their operations through associates and maintain their lavish lifestyles with black money accumulated from the drug trade. However, by targeting their wealth, law enforcement can cripple the economic incentives that drive this illegal business. Once drug peddlers realize that they will not only face jail time but also lose their properties, bank accounts, and other assets, the risk-to-reward ratio shifts drastically. Many will think twice before engaging in such criminal activities. Moreover, when their illicit earnings are confiscated, their ability to influence others—whether by bribing officials, recruiting new peddlers, or expanding operations—gets significantly reduced. The drug menace has been destroying families, especially in states like Punjab and Jammu and Kashmir, where drug addiction is spreading like an epidemic. Young people are falling into the trap of addiction, leading to a rise in crime, unemployment, and social decay. When drug peddlers are allowed to thrive financially, they continue to lure vulnerable individuals into substance abuse. By seizing their assets, the authorities not only punish the guilty but also safeguard society from further devastation. Furthermore, such actions restore public faith in the system. Too often, people believe that drug lords escape unscathed while only small-time peddlers get arrested. When law enforcement agencies demonstrate the will to go after the kingpins, it reassures citizens that justice is being served. While asset seizures under the NDPS Act are commendable, they must be part of a larger, sustained campaign. The government should integrate these actions with stricter border controls, community awareness programs, and rehabilitation facilities for addicts. Moreover, authorities must ensure that seized assets are used for public welfare, such as funding drug rehabilitation centers. Stripping drug peddlers of their wealth is a game changer, and if pursued aggressively, it could mark the beginning of the end of the drug menace.