Srinagar International Airport, the gateway to Jammu and Kashmir, has achieved an unfortunate milestone—its lowest quarterly ranking since 2017 in a global airport service quality (ASQ) rating based on passenger feedback. Among the 15 Airports Authority of India (AAI)-managed airports that participated in the survey, Srinagar was the only one to receive negative ratings in the fourth quarter of 2024 (October to December). This development is not just a statistical setback; it is a red flag for all stakeholders involved in the management and operation of this critical aviation hub. For an airport that serves as the main entry point to one of country’s most sought-after tourist destinations, a poor rating indicates deeper systemic issues. Passenger experience at an airport is shaped by several factors, including cleanliness, infrastructure, ease of check-in, security procedures, baggage handling, and the availability of passenger amenities. If Srinagar Airport has received negative ratings, it suggests that at least some of these areas are failing to meet global standards. One of the most frequent complaints about the airport in recent years has been its congestion. Despite an increase in passenger traffic, the airport has struggled to keep up with demand, leading to long queues at security and check-in counters. Given the heightened security protocols in Kashmir, additional delays are inevitable, but better planning and the deployment of modern screening technology could reduce wait times. Moreover, insufficient seating, lack of proper heating facilities during the harsh winters, and a limited selection of food and beverage options add to passenger discomfort. Another pressing issue is the baggage handling system, which has often been criticized for inefficiency. Delayed baggage claim and mishandled luggage contribute to passenger dissatisfaction, particularly for tourists arriving in Srinagar for short stays. A modernized conveyor belt system and improved coordination between airline staff and airport authorities could go a long way in addressing these concerns. While it is important to acknowledge the unique security challenges at Srinagar Airport, the emphasis should be on balancing security with passenger convenience. A more streamlined security check process, possibly through the introduction of biometric verification and enhanced scanners, could speed up procedures without compromising safety. The drop in the ASQ rankings should serve as a wake-up call for the airport administration. The tourism industry in Jammu and Kashmir relies heavily on air connectivity, and a poorly rated airport could discourage travelers. Urgent measures, including infrastructure upgrades, staff training, and enhanced passenger services, must be implemented. Srinagar International Airport has the potential to be a world-class facility, but achieving that status will require a strong commitment to efficiency, modernization, and passenger satisfaction.