Srinagar, Aug 3: The Khyber Cement Kashmir Super League (KSL) 2026, powered by Athwas Retail & Athwas Hyundai, is delighted to announce Amul as the Official Refreshment Partner for its second season.

The partnership brings together one of India's most trusted dairy brands and the world's largest dairy cooperative with Jammu & Kashmir's emerging franchise-based football platform, adding further strength to KSL-2 as it prepares for a bigger and more exciting season.
A Partnership Built Around Football & Community
As the Official Refreshment Partner, Amul will be associated with the league's matchday experience, supporting players, match officials, partners and football supporters throughout the tournament.
Recognized as the world's largest dairy cooperative, Amul has played a transformative role in strengthening India's dairy sector by empowering millions of milk producers through the cooperative movement. The organization has consistently prioritized the growth of local dairy cooperatives, supporting rural livelihoods while encouraging sustainable milk production across the country.
Amul's commitment to providing healthy, nutritious and high-quality dairy products has made it a household name, delivering value and trust to generations of consumers. Through this partnership, Amul further reinforces its commitment to promoting active lifestyles, community engagement and sporting excellence.
With football continuing to grow rapidly across Jammu & Kashmir, the partnership provides an opportunity to connect the Amul brand with the region's passionate football community while encouraging health, fitness and youth participation in sports.
KSL-2: Bigger, Stronger & More Competitive
The Khyber Cement Kashmir Super League 2026 builds on the success of its inaugural edition and aims to provide an enhanced professional platform for footballers from across Jammu & Kashmir.
The 2026 season will feature six franchise-based teams, bringing together established players and emerging local talent while creating greater opportunities for young footballers to gain competitive exposure.
The addition of Amul as Official Refreshment Partner further strengthens the league's growing network of corporate and institutional partners, reflecting increasing confidence in the league's vision for football development in the region.
Strengthening the Football Ecosystem
KSL continues to focus on developing a sustainable football ecosystem in Jammu & Kashmir by bringing together football, grassroots development, corporate partnerships and community participation.
The league's objective is not only to deliver competitive football but also to create meaningful opportunities for local players to showcase their talent and aspire towards higher levels of the game. Partnerships with nationally respected organizations such as Amul further support this vision by promoting health, nutrition and community development alongside sporting excellence.
Ready for KSL-2
The Khyber Cement Kashmir Super League 2026, powered by Athwas Retail & Athwas Hyundai, is scheduled to kick off in August 2026 at TRC Ground, Srinagar.
With six franchises, strong commercial partners, passionate football fans and some of the region's finest footballing talent, KSL-2 is set to deliver an exciting new chapter for football in Jammu & Kashmir.