J&K Bank has been doing well and in very difficult times. I urge you to Keep up your spirit of being the best and focus on digital banking in a big way. With digital being the future, you need to set goals for yourself by imagining what the Bank would look like in five years from now and start working towards it.
Chief Secretary, Dr Arun Kumar Mehta made these remarks in presence of Bank’s MD & CEO Baldev Prakash amid a huge round of applause today after launching multiple initiatives of J&K Bank - aimed at encouraging self-reliance in people – under the ongoing nation-wide 75th Azadi Ka Amrit Mahotsav program organised at corporate headquarters. Mission Director JK Rural Livelihood Mission (RLM) Indu Kanwal Chib, Bank’s General Managers, Deputy General Managers and other senior officers were also present on the occasion.
Acknowledging the unparalleled emotional connect between the Bank and people of J&K, Dr A K Mehta – who was also Chief Guest at the event - urged the Bank to strengthen the bond further by focusing on roughly 20 lac students of the UT under its financial literacy program. “Every child in the school should be financially aware and have a bank account, for this is his/her first step in the journey towards financial independence and self-reliance.”
Chief Secretary advised the Bank to prepare for new horizon of growth and prosperity and said, “I feel proud to say that J&K is one of the four economies of the country that never had negative growth. The target of five Lakh employments that the UT Government has envisaged for banks to generate is very much realistic given the kind of economic activity witnessed in the Jammu and Kashmir. So J&K Bank needs to gear-up fully to capitalise on the huge upcoming business opportunities with J&K economy sure to double in less than five years.”
“Tourism has more than doubled from last year and will grow manifold with completion of railway connectivity next year. I believe you have a great future and let’s grow together with J&K Bank”, he added.
The multiple initiatives inaugurated on the occasion included organizing Financial Literacy Programs along with account opening drive in 75 High/Higher Secondary Schools of the UT in the month of September, engaging 75 Digipay Sakhis trained by JK RLM as Business Correspondents of the Bank in J&K besides providing rebate of 75 BPS to women borrowers on education loan from September 1 to 31st March, 2023 across the country.