The Vishnoi community was founded by Guru Jambheshwar Ji in the 15th century in Rajasthan, India. Guru Jambheshwar, also known as "Jambhoji", was born in 1451 AD in Pipasar village in Nagaur district of Rajasthan. He propagated the principles of environmental protection, compassion and non-violence in the society.

Guru Jambheshwar Ji gave 29 rules (Vish=20 Nau=9 = 29) to his followers in 1485 AD, which the Vishnoi community follows even today. These 29 rules are based on environmental protection, humanity, non-violence, and spiritual discipline. Some of the important rules are: protecting trees, not harming living beings, staying away from alcohol and drugs, and leading a virtuous life.
The Vishnoi community has a deep commitment to environmental protection. Its most famous event is the "Khejri Tree Movement" (Chipko Movement) of 1730. In this incident, Amrita Devi Vishnoi and her 363 companions sacrificed their lives to save the Khejari trees when the soldiers of the Maharaja of Jodhpur came to cut the trees. This incident is considered a symbol of the Vishnoi community's love for the environment and sacrifice.
The teachings and 29 rules of Guru Jambheshwar Ji reflect the dedication of the Vishnoi community towards the environment and society. He is known as a nature loving saint and due to his thoughts, the Vishnoi community has set an exemplary example in the field of nature conservation.
Guru Jambheshwar, it was he who spread the principles of environmental protection, compassion and non-violence in the society.
There is a deep historical and religious belief behind the deep faith and conservation spirit of the Vishnoi community towards the black deer. The Vishnoi community, which follows the 29 rules of Guru Jambheshwar Ji, also places the protection of wildlife prominently in its principles of environmental conservation. For them, the conservation of black deer is an important part of their religious faith.
The black deer is also important for the Vishnoi community because they consider it a symbol of the balance of nature and wildlife. They believe that protecting black deer and other wildlife is akin to serving God. This is why the Vishnoi community does not shy away from sacrificing their lives to protect the wildlife around them, especially the black deer.
The most famous example of this is in 1998, when the black deer was hunted by film actor Salman Khan. After this incident, the Vishnoi community fought a long legal battle for justice. This incident brought international attention to the Vishnoi community's sensitivity towards blackbucks and their unwavering commitment towards conservation.
The Vishnoi community believes that the balance of the environment and nature can be maintained only by conserving blackbucks. This is why they stand up against every person and activity that poses a threat to the lives of blackbucks and other wildlife. This dedication of theirs is not just a tradition but has become a part of their life.