Divisional Commissioner Jammu Ramesh Kumar Wednesday flagged off the Amul Clean Fuel Rally-2024 here from Dairy Plant JKMPCL Satwari.

Organised by Amul in partnership with Maruti- Suzuki and Bajaj Auto, the Rally will cover 783 Kilometre distance passing through Jammu and Kashmir, Amritsar, Ludhiana, Karnal, Rohtak and culminating at New Delhi.

The Bike Rally aims to introduce young people with different institutions established by Dr Verghese Kurien across the country and raise awareness about sustainability, promoting the use of Bio CNG to create a circular economy that benefits farmers and improves the environment.

The main program is scheduled to be held in New Delhi on November 26, marking the birth anniversary of Dr Verghese Kurien observed as National Milk Day in honour of his remarkable contribution towards India's dairy sector.

The Divisional Commissioner highlighted the role and contribution of Dr Kurien in the field of milk Revolution and his contribution towards boosting India’s rural economy.

He also appreciated the role of the organisers for organising the mega awareness event to pay tributes to legendary Dr Kurien, who is known as Milk man of India.

Earlier, Chairman J&KMPC, Ashok K. Angurana and CEO, JKMPCL, Chirag Bhinsadia also spoke and highlighted the objectives of the program.

The event also featured a colourful cultural program presented by the local artists.