With the onset of spring, the mustard fields are in full bloom in Kashmir. The yellow flowers are attracting tourists to the mustard fields that have transformed the rural landscape into a golden spectacle adorned with breathtaking blossoms.
The picturesque landscape, adorned with golden hues of blooming mustard flowers against a backdrop of snow-capped mountains, has become a magnet for tourists seeking unforgettable experiences and stunning photo opportunities.
Besides major tourist spots, these mustard fields on vast tracts of land have become another attraction for tourists.
Tourists visiting Pahalgam in south Kashmir or those travelling to the ski-resort of Gulmarg in the north make a stopover by the mustard fields to capture selfies amidst the sea of yellow petals, evoking scenes reminiscent of a Bollywood masterpiece.
The mustard crop is sown in September-October. As temperatures rise after winter, the mustard crop blossoms and it is harvested towards the end of May.
According to official sources, the cultivation of mustard has gained much popularity among farmers. According to mustard growers, following sufficient snowfall and rains this winter, the crop yields are much better than the previous year.
Tourists find themselves enchanted by the unexpected beauty of the mustard fields.
“This moment will stay etched in our memories forever. Words fail to describe the sheer beauty of this place,” said a tourist from Maharashtra.
Another tourist from Gujarat said spending some time in the mustard fields gives him a peace of mind.
“I prefer to visit Kashmir in spring as Kashmir is more beautiful in spring. I make sure to spend some time in mustard fields. It gives a different feel,” he said.
Beyond its visual splendor, mustard cultivation plays a pivotal role in the region’s agricultural economy. With around 70% of the state’s population residing in rural areas, their livelihoods are intricately tied to this sector.
Under the National Oilseeds Mission, ambitious plans are underway to expand oilseed cultivation, particularly mustard, in Kashmir.
According to Director Agriculture Kashmir, Chowdhary Iqbal, National Oilseeds Mission aims to expand oilseed cultivation to 140,000 hectares by 2023-24, a remarkable 253.12% increase.
The projected increase in oilseed production is poised to generate substantial economic value, thereby uplifting the livelihoods of rural communities in the Valley.