In a major step aimed at safeguarding the genuineness of Kashmir Crafts and brand promotion, the Geographical Registry, Chennai, has assigned a new logo for the famed Kashmir Hand-Knotted Carpet under its Geographical Indication procedures.

GI logo is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.

In a press release issued here today, Director Indian Institute of Carpet Technology (IICT), Nowshera, Srinagar, Zubair Ahmad, stated that a fresh registration certificate with new logo has been issued by the Registrar of Geographical Indications, which is the competent authority for assigning such benchmarks. “The new logo will be given wide publicity so that exclusivity of hand-knotted Kashmir carpet is secured and buyers handed satisfaction of purchasing genuine hand-made Kashmir carpets,” he added.

Kashmir crafts, which have the reputation for being amongst the very best in niche global markets, are in pursuit of securing GI registration for all categories.

Apart from hand-knotted carpet, six other crafts have already been GI registered which include Papier Mache, Kashmir Pashmina, Kani, Sozni, Khatamband and Walnut Wood Carving.