Jammu and Kashmir Lt Governor Manoj Sinha today inaugurated the first day shoot of upcoming TV show 'Pashmina' in Srinagar.
Extending his best wishes to Alchemy Films, the Sony SAB TV, cast and the entire team for the new show, the Lt Governor said that the golden era of film shooting is returning to the Kashmir Valley.
“Film tourism will be a major driver of growth and job creation for Jammu Kashmir,” he said, adding that the UT Administration has already launched a new film policy after consultation with all stakeholders, and now J&K has emerged as a favorite shooting destination for film-makers.
Local talent from the UT is also the part of the TV show 'Pashmina' which will be filmed extensively in different locations of Jammu Kashmir over next five months.
Siddharth and Sapna Malhotra, creators and producers of Alchemy Films Private Limited, cast and crew members of the show were present on the occasion.