Jammu, April 9: Lieutenant Governor Manoj Sinha on Thursday chaired a high-level meeting to review the preparedness for the upcoming 100-day intensive campaign under the Nasha Mukt Jammu Kashmir Abhiyaan.
The campaign, aimed at eradicating drug abuse from the Union Territory, will be marked by a series of high-impact awareness programs. The Lieutenant Governor will flag off a mega “Padyatra” from MA Stadium, Jammu, on April 11, 2026, followed by a similar large-scale launch in Srinagar during the first week of May.
The Lieutenant Governor emphasized on mass public participation of students and youth, NCC, NSS, Scouts & Guides, volunteers, civil society organizations, political parties, public representatives and the general public to maximize outreach and awareness.
“The influx of drugs to the UT is part of a larger international conspiracy to jeopardize the future of the youth of Jammu Kashmir. Every section of the society must join this fight against drug menace”, he said.
Sinha directed for continuous and intensive drives to dismantle drug trafficking networks.
“Don’t Touch the Innocent and Don’t Spare the Culprit’ is our policy. We must identify the real victims of drug abuse and make committed efforts for their rehabilitation,” the Lieutenant Governor said.
The meeting also discussed the series of activities planned and department-wise activity calendar prepared for the Nasha Mukt Abhiyan.
UT and Divisional Level Committees have already been constituted for effective implementation of the IEC campaign and action plan.
Sinha directed to make the campaign a Jan Andolan with active participation of people. He also called for integration of public suggestions along with the feedback mechanism to make this campaign more impactful.
Common public should also be encouraged to report the drug abuse cases, he said.
The meeting was attended by Atal Dulloo, Chief Secretary; S J M Gillani, Special DG (Coordination); Shri Chandraker Bharti, Principal Secretary Home; Dr Mandeep K. Bhandari, Principal Secretary to Lieutenant Governor; Sarmad Hafeez, Commissioner Secretary, Social Welfare Department; Ramesh Kumar, Divisional Commissioner Jammu; Bhim Sen Tuti, IGP Jammu; V K Birdi, IGP Kashmir; DIGs, Deputy Commissioners, SSPs and other senior officials.