The serene Zabarwan Park on the banks of Dal Lake has transformed into a vibrant cultural hub with the launch of the “Marketing Exhibition–cum–Mega Sale” by The J&K SC, ST & BC Development Corporation Ltd., in collaboration with the National Minorities Development & Finance Corporation (NMDFC), New Delhi.
Inaugurated today, the exhibition shines a spotlight on the rich craftsmanship of artisans from Jammu & Kashmir and other parts of India. From intricately woven shawls and crewel embroidery to vivid paintings, hand-crafted dress materials, and traditional culinary delights, the event offers an exciting mix of tradition and creativity.
An official remarked that the event serves not just as a commercial platform but as a celebration of cultural identity, giving artisans supported by NMDFC schemes a rare opportunity to present their work to a broader audience.
Open to all, the exhibition invites locals and tourists alike to explore, purchase, and support the artisans—helping preserve generations of craftsmanship while empowering communities economically.
The exhibition is expected to draw large crowds and will remain a must-visit spot for anyone seeking authentic, handmade treasures and a glimpse into India’s vibrant artisanal traditions.