Union Textiles Secretary, Neelam Shami Rao, today said that the Central Government will explore establishing a vibrant testing and certification system to promote high-end handicrafts and handloom products of Jammu and Kashmir.

She made these remarks during an interaction with representatives from chambers of commerce, exporters, weavers, and artisans’ associations at the Arts Emporium Office, Srinagar.

Chairing a meeting with stakeholders, the Union Secretary discussed ongoing initiatives and proposals aimed at promoting local crafts, enhancing exports, and creating new avenues for growth, innovation, and employment generation.

Neelam Shami Rao emphasized that a strong testing and certification system would help eliminate counterfeit products, boost exports, and safeguard the unique identity of Kashmiri crafts.

In this regard she instructed that a proposal be submitted to the Union Government.

Appreciating the Government’s decision to reduce GST on textiles and handicrafts from 12% to 5%, stakeholders called for a brand campaigning for J&K handicrafts and handloom products at national and international markets, infrastructure upgradation, extension of welfare schemes for artisans, market diversification, and curbing sale of machine-made and counterfeit items from showrooms.

At the outset, the Union Secretary stressed ensuring maximum coverage of artisans under pension schemes, PF/ESIC registration, and scholarship benefits for their children.

She said that efforts are being made to diversify markets for local products, targeting Europe, the UK, and the Middle East markets.

Neelam Shami Rao said that the Government is committed to developing J&K’s textile sector with a focus on infrastructure development, skill enhancement, market expansion, and the welfare of artisans, weavers, and entrepreneurs.

Union Secretary also visited the National Institute of Fashion Technology (NIFT) campus in Budgam, where she inspected various labs, auditorium, classrooms and interacted with faculty and students.

She appreciated students for their exemplary work and dedication in making best products, showcased on the occasion.

Addressing students she encouraged them to make best use of training and learning throughout their time in the campus, and become one among the best creators.

“You are the future of India’s textile industry. Your creativity and skills will define the next generation of design and fashion from Kashmir to the world. Keep trying, explore new ideas, and be yourself, the world will recognize your work through your creativity,” she said.

Neelam Shami Rao described the NIFT campus as one of the best in the country and encouraged students to focus on innovation and entrepreneurship.

Union Secretary also virtually inaugurated the Craft Handloom Village at Kanihama, terming it a significant step towards promoting traditional crafts, tourism, and sustainable livelihoods.

 She directed the Deputy Commissioner Budgam to ensure wide publicity of the craft village to attract tourists and encourage direct purchases from artisans.

Later, the Union Secretary visited the CSB Basic Seed Farm, Manasbal, where she inaugurated the CSB Seri-Tourism Project and interacted with scientists and stakeholders.

MLA Beerwah, Dr Shafi Ahmad Wani; Union Joint Secretary, MoT, Padmini Singla; Member Secretary, Central Silk Board, P. Sivakumar; Commissioner  Secretary, Industries and Commerce, Vikramjit Singh; Deputy Commissioner Budgam, Dr. Bilal Mahiuddin Bhat; Director General NIFT, Tanu Kashyap; Director Sericulture, Aijaz Ahmad Bhat; Director Handicrafts & Handloom, Mussarat Zia; and other senior officers also accompanied the Secretary during her tour to various faciliti