An online meeting of the Inter Media Publicity Coordination Committee (IMPCC), consisting of various units of the Ministry of Information and Broadcasting (MIB), was organised by Press Information Bureau (PIB) Srinagar today.
The meeting was chaired by Additional Director General (Region) PIB Northern Region Shri Yogesh Baweja, and the proceedings were conducted by Deputy Director (Media & Communications), PIB Srinagar Shri. Ghulam Abbas. Representatives of various MIB units functioning in different parts of Jammu and Kashmir attended the meeting.
Welcoming the participants, Shri Baweja said that different media units under MIB have been regularly disseminating information about the ongoing COVID-19 vaccination drive, vaccine hesitancy and various other aspects of COVID-19 appropriate behaviour.
Addressing the participants, Shri Ghulam Abbas highlighted the importance of coordination between various media units and added that inputs shared amongst all the units will help in disseminating vital information among people. He emphasised the need for renewed joint efforts to eradicate doubts among masses with respect to COVID vaccination.
Deputy Director News, Doordarshan Kendra Srinagar Shri Salman Qazi presented an overview of the initiatives undertaken by the Kendra with regard to programmes and bulletins related to Covid and other topics. He added that DDK has undertaken proper coverage of the recent public outreach initiative of the Union government for Jammu and Kashmir.
Shri Ramesh Raina, Deputy Director News, Regional News Unit (RNU) AIR and DD Jammu, said that AIR aired programmes related to Covid appropriate behaviour and also focussed on vaccination drive, taking interviews of eminent doctors and citizens who got vaccinated. In addition to this, programmes related to events like Azadi Ka Amrit Mahotsav, radio quizzes and benefits of vaccination were also broadcast in coordination with PIB.