It was unthinkable to get Geographical Indication Registry a decade back when Kashmir’s saffron deserved it. However, the sustained efforts of government and stakeholders brought Pampore’s saffron the much-needed tag. In this regard, the J&K government launched new initiatives to promote the marketing and export of specific products from the union territory. Geographical Indication (GI) tagging is also one such initiative that would go a long way in marketing and exporting specific products like saffron. Kashmir saffron, which is cultivated and harvested in the Karewa (highlands) of Jammu and Kashmir, has been given the GI tag by the Geographical Indications Registry. The spice is grown in some regions of Kashmir including Pulwama, Budgam, Kishtwar and Srinagar region of J&K. This is a landmark development. The application was filed by the Directorate of Agriculture, Government of Jammu & Kashmir and facilitated by the Sher-e- Kashmir University of Agriculture Science and Technology, Kashmir and Saffron Research Station, Dussu (Pampore). Pampore saffron growers express their happiness at the landmark achievement saying it would increase its market price as compared to Iranian products. With the GI tag for Kashmir saffron, India has become the only saffron-producing country for which the indication has been assigned. India as a signatory of WTO's TRIPS (Trade Related Aspects of Intellectual Property Rights) and an active member of the WIPO (World Intellectual Property Organisation) has a law for protection of GI, viz Geographical Indications of Goods (Registration and Protection) Act, 1999. The GI tag is issued after the GI registry under the Department of Promotion, Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry. According to the World Intellectual Property Organisation (WIPO), GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. In order to function as a GI, a sign must identify a product as originating in a given place. Saffron growers of Kashmir are hopeful to get better prices for their product after the introduction of GI tag. This would enable India to be an important player in the global saffron market in which Iran, the world's largest producer of saffron in the world, has the largest market share. Kashmir saffron is grown at an altitude of 1600m to 1800m above mean sea level, which adds to its uniqueness in comparison to other saffron varieties. The Government of India and UT of J&K are together taking steps to promote Kashmiri products with their own unique selling proposition (USP).