Uri, July 13: Community Radio Uri 90 FM featured an engaging and thought-provoking interaction with journalist Zainab Shugufta Rashid, who shared her experiences in journalism, discussed the qualities essential for a successful journalist, and offered valuable guidance to aspiring media professionals.

During the exclusive interview, conducted by RJ Majid, Shugufta Rashid highlighted the importance of accuracy, impartiality, credibility, courage and empathy in journalism. She said that a journalist's foremost responsibility is to report facts objectively while upholding ethical standards and maintaining the trust of the public.
She encouraged young people aspiring to join the media profession to remain committed to truth, continuously upgrade their skills, verify information before publication, and use journalism as a tool to serve society rather than seek personal recognition.
Speaking about the rapidly evolving media landscape, Shugufta Rashid emphasized the growing importance of digital journalism, multimedia storytelling and responsible use of social media. She urged aspiring journalists to cultivate strong writing, communication and critical-thinking skills while remaining grounded in the core principles of ethical reporting.
Reflecting on Uri, she described the border town as a place of resilience, rich culture and immense potential. She appreciated the warmth and hospitality of its people and stressed the need to highlight positive stories of development, education, tourism and youth achievements from border areas alongside routine news coverage.
RJ Majid praised Shugufta Rashid for her contributions to journalism and thanked her for sharing practical insights that could inspire the next generation of reporters.
The programme received an encouraging response from listeners, particularly students and young media enthusiasts, who appreciated the discussion on responsible journalism, career guidance and the role of community media in promoting awareness and empowering local voices.
The interaction reaffirmed Radio Uri 90 FM's commitment to promoting meaningful public discourse by bringing experienced professionals onto its platform to educate, inspire and engage the community.