Leaders from Kashmir’s tourism and hospitality sector gathered on Tuesday termed the recent attacks in Kashmir unacceptable and against the interests of the trade.

The press conference, organized by the All Tour and Travel Operators Association in collaboration with the Hoteliers Club, aimed to voice the concerns of the tourism community and to call for peace and stability in Kashmir.

Held at the Tourism Reception Center (TRC) in Srinagar, the conference was attended by various stakeholders from the tourism industry, including prominent hoteliers, tour operators, and community leaders.

Minister Sitish Sharma was also present and expressed her condemnation of the incidents, underscoring the government’s commitment to ensuring the safety and security of all residents and visitors to the Kashmir.

Noted Hotelier and President Hoteliers Club Mushtaq Chahya recounted how numerous young people, Kashmiris, and police officers have been victims of such violence over the years, describing how painful it has been for the community to face these hardships for over 30 years. "We have fought these battles for decades," he said. "Now, we’re seeing hope and progress, especially over the past two years. It is critical that nothing disrupts this progress for Kashmir," he said.

He highlighted the essential role of tourism in Kashmir, which employs thousands and serves as the primary economic driver in Kashmir.

"Tourism is the backbone of Kashmir's economy, and any action that threatens this sector threatens the livelihood of countless families," Rouf Tramboo a known Personality associated with Tourism said.

The recent attacks have particularly affected the Sunday market, a major destination for both locals and tourists. Many in the community expressed concern for the small vendors and daily-wage workers who were directly impacted.

"This isn’t just an attack on tourism," said a representative from the Hoteliers Club, "it’s an attack on innocent people who rely on these small Kiskos to support their families."

Speakers at the conference called upon the government to address the root causes of such incidents, identifying people behind them.

They appealed for swift and comprehensive action from authorities to prevent future attacks and protect the hard-earned peace that has slowly taken root in Kashmir.