Gulmarg, July 15: The world-famous ski resort of Gulmarg is witnessing a fresh surge in tourist arrivals, with visitors from across India and abroad flocking to the picturesque destination to experience its lush meadows, pleasant weather and breathtaking Himalayan vistas.

Nestled in the Baramulla district of north Kashmir, Gulmarg has transformed into a vibrant summer retreat, attracting families, honeymooners, trekkers and adventure enthusiasts eager to escape the scorching heat prevailing in many parts of the country.
Tourists were seen enjoying leisurely walks through the sprawling green meadows, horse rides, gondola excursions and panoramic views of the surrounding pine forests and snow-clad peaks. The destination's cool climate and pristine natural beauty continue to make it one of the Valley's most sought-after tourist attractions.
Local tourism stakeholders said the steady inflow of visitors has provided a significant boost to the region's economy, benefiting hotels, restaurants, transport operators, pony owners, guides and small businesses dependent on tourism.
"Business has improved considerably over the past few weeks. We are seeing a healthy flow of tourists every day, which is encouraging for everyone associated with the tourism sector," said a local hotelier.
Many visitors described Gulmarg as one of the most beautiful destinations they had ever visited, praising its serene atmosphere, well-maintained landscapes and warm hospitality.
"It feels like paradise. The weather is refreshing, the scenery is spectacular and the people are extremely welcoming. We are definitely planning to visit again," said a tourist from Maharashtra.
Adventure activities continue to remain a major attraction, with the Gulmarg Gondola, one of the world's highest cable car systems, drawing thousands of visitors daily. The resort also serves as a gateway for trekking, mountain biking and nature walks during the summer months.
Officials said tourism promotion campaigns, improved connectivity and enhanced visitor facilities have contributed to the increasing footfall. Authorities have also intensified efforts to maintain cleanliness, strengthen public amenities and ensure a safe and pleasant experience for tourists.
With its rolling meadows, alpine forests, crystal-clear mountain air and breathtaking landscapes, Gulmarg continues to reinforce Kashmir's reputation as one of India's premier tourism destinations.
As the summer season gathers momentum, tourism stakeholders remain optimistic that sustained visitor arrivals will further strengthen the local economy and reaffirm the Valley's enduring appeal as the "Paradise on Earth."