The Uber Shikara, India’s first water transport service has been launched in iconic Dal Lake in Srinagar.
The Uber Shikara would allow users to book shikara rides through the app.
In its first phase, the company has onboarded seven shikaras and plans to gradually expand the fleet based on demand.
The limited-period product will help tourists pre-book their Shikara rides through the Uber app in advance so that they are all set to enjoy the scenic beauty of Dal Lake in Srinagar during the upcoming busy holiday season.
While boats are still used for fishing and transport, most are now used by tourists for scenic rides.
Dal Lake is a large freshwater lake and one of the most popular tourist destinations in the region.
It is the second-largest lake in Jammu and Kashmir and is often referred to as the 'Srinagar's jewel.' The lake is important for tourism and recreation and it also supports commercial activities.
Uber Shikara rides are available for a 1-hour period between 10 am and 5 pm, accommodating up to 4 passengers from Shikara Ghat No. 16.
Bookings for Uber Shikara can be made up to 15 days in advance, with a minimum notice of 12 hours.
“Uber Shikara is our humble attempt to blend technology and tradition to give a seamless experience to travellers for their Shikara ride. We are proud to create this iconic experience enhancing accessibility and uplifting tourism in the breathtaking landscape of Kashmir,” Uber India and South Asia, president, Prabhjeet Singh said.
Uber’s integration of pre-booking features and trip insurance marks a technological upgrade for traditional rides, making them more accessible to a global audience.
Shikara operators were divided on Uber's entry to their sector with some saying it would boost their business now that tourists can book rides well in advance while others insisted it would make little difference.
"It will boost our business. There will be fixed rates, no cheating, and no scope for bargaining," said Wali Mohammad Bhatt, president of the Shikara Owners Association.
Shikara operator Shabir Ahmed was sceptical, saying operators would not be impacted.
Uber has introduced trip insurance for all Uber Shikara rides, ensuring that every journey offers travelers complete peace of mind as they take in the breathtaking beauty of Srinagar, as the valley opens its doors for the winter travel season.