Lieutenant Governor Manoj Sinha said, “Every young person lost to addiction is a loss to our workforce and national strength. Every broken family weakens the foundation of our society. These are our children. They are victims, not criminals. They need care, support, and understanding.”

In today’s times no society is without issues and neither is ours. Drug addiction and smuggling have been a rising concern of Jammu and Kashmir. This is not just personal; it is a concern for the entire society. Today, Jammu and Kashmir stands at a turning point, where a strong and united effort is being made to protect its youth and future. To curb this menace, a 100-day drug de-addiction drive, the Nasha Mukt Abhiyan, is currently underway across Kashmir.
The 100-day drug de addiction and awareness campaign is not a normal government program. We can see in streets, on roads or on social media how people have joined hands to fight against drugs. It is a mission to save lives. It reflects a clear message that the future of Kashmir’s youth matters and that no effort will be spared to protect it. Under the leadership of Lieutenant Governor Manoj Sinha, this campaign has brought new energy and seriousness to the fight against drug abuse.
This campaign has seen a holistic participation from all section of society, students, athletes, activists, administration and law enforcement agency. The administration has taken a people centric approach. From schools to colleges, from villages to towns, awareness programs are being held to educate young people about the dangers of drugs. Teachers, parents, and community leaders are being involved so that the message reaches every home. The focus is not only on stopping drug use but also on guiding those who have fallen into it towards recovery and a better life.
What makes this campaign truly powerful is the participation of the people. Students are joining rallies and awareness drives. Local communities are standing up against drug abuse. Religious leaders and social workers are spreading messages of hope and responsibility. This collective effort is slowly turning the campaign into a people’s movement. It sends a clear message to drug peddlers and smugglers that the public stands against them and firmly supports the administration in this fight. It shows that society will no longer stay silent while lives are being destroyed. People are coming together with a shared resolve to protect the youth and keep their communities safe. This unity is becoming the strongest weapon against the spread of drugs. At the same time, it sends a warm message of acceptance and support to those struggling with addiction. It assures them that there is a way out and that help is available. Many victims stay away from society due to shame and fear, but this campaign is breaking those barriers, encouraging them to seek treatment, return to their families, and rebuild their lives.
What has been a defining moment of this historic campaign is the recently concluded padyatra from TRC to the historic Lal Chowk on 3 May, led by Lieutenant Governor Manoj Sinha. It was joined by the administration and police, and witnessed massive public participation, with over 60,000 people coming together in a strong show of unity against drug abuse. Even in my native district of Kupwara, the campaign led by the police witnessed huge public participation, with nearly 15,000 people coming together to raise their voice against drugs across the district.
This initiative, led under bold and unprecedented administrative measures, includes strict actions such as the seizure of properties belonging to drug peddlers, cancellation of passports and driving licenses, and a zero-tolerance policy toward the entire drug network. The police, along with the local administration, have not left a stone unturned to eradicate this evil from society. I often hear about read news about drug modules being busted and peddlers being arrested. This clearly reflects the seriousness of the administration in tackling the issue. Moreover, the campaign’s strong message has boosted public confidence. People are now more willing to speak out and act against drug issues. This openness helps identify and arrest suppliers and addicts, weakening the drug supply chain.
There is still a long way to go. The challenge of drug abuse cannot be solved in a few months. But this 100-day push has created awareness, built momentum, and most importantly, given hope. It has shown that when the government, police, and people work together, even the toughest problems can be faced with strength. Jammu and Kashmir has seen many difficult times in the past. But it has also shown resolve and courage. Today, this campaign is another step in that journey. It is a step towards saving the youth and building a healthier society. A drug free Jammu and Kashmir is not just a dream anymore; it is a goal that is being actively pursued with determination and unity.

Email:-------------------------imrooznabi07@gmail.com