As the Valley prepares to embrace 'Chilla-i- Kalan, the 40-day period of intense winter beginning December 21, the Department of Handicrafts and Handloom, Kashmir, shall host 'Jashn-e-Chilla-i- Kalan, a vibrant celebration of Kashmiri heritage, coinciding with Pheran Day on December 21.

Shahribg details, a spokesman of the department stated that the two-day event, scheduled for December 20-21, at Kashmir Haat (Numaish Gah), here, will feature the dedicated stalls showcasing exquisite Kashmiri handicrafts, with a special focus on traditional Zari embroidery (tilla work) and Aari (hook) embroidery,  timeless staples of Kashmiri craftsmanship often adorning the iconic Pheran. "Noted craftsmen from across the Valley have been invited to participate, offering LIVE demonstrations, display of  hand-embroidered Pherans, Pashmina hawls, and other winter garments, offering opportunities for visitors to engage directly with these master artisans," he added.

The spokesman further said the event aims to highlight the resilience of Kashmiri traditions during the harshest winter phase while promoting the warmth and elegance of the Pheran, Kashmir's signature loose-fitting attire that provides comfort against the biting cold.

"The  event will celebrate the cultural significance of Chilla-i-Kalan and Pheran Day, bringing together locals, tourists, and craft enthusiasts to experience the rich artistry that defines Kashmir. "Visitors can expect a festive atmosphere with stalls brimming with intricate zari and aari works, embodying the Valley's enduring legacy of handloom and embroidery," he said, while urging the general public to attend and support local artisans.