Srinagar, Sep 09: Bollywood singer Sunidhi Chauhan and filmmaker Imtiaz Ali on Tuesday interacted with the media at the Sher-e-Kashmir International Convention Centre (SKICC), Srinagar, during their visit to Jammu and Kashmir for the ongoing International Film Festival of Jammu and Kashmir (IFFJK).

The interaction brought together two prominent names from the Indian entertainment industry, who spoke about cinema, music and their association with Kashmir. Their presence at the festival has added further star power to the inaugural international cinematic event being held in the Valley.
Chauhan, one of India's leading playback singers, shared her impressions of Kashmir and her experience of being part of the film festival. She has previously expressed her long-standing fascination with the Valley, describing a visit to Kashmir as a childhood dream and saying that she has developed a deep affection for the region.
The singer's participation at the festival has also highlighted the close relationship between music and cinema. Her extensive contribution to Bollywood music has made her one of the most recognisable voices in contemporary Indian playback singing, with her performances spanning a wide range of genres and films.
Filmmaker Imtiaz Ali, known for his distinctive storytelling and films centred on human relationships, travel and emotions, also interacted with journalists during the media briefing. His presence at IFFJK underscored the festival's effort to bring established filmmakers and creative professionals to Kashmir and provide audiences and aspiring artists an opportunity to engage with the wider film industry.
The visit of prominent Bollywood personalities is being seen as an important feature of the first edition of IFFJK, which aims to establish Jammu and Kashmir as a significant destination for cinema, filmmaking and cultural exchange.
The festival has brought together filmmakers, actors, producers, musicians and cinema enthusiasts from different parts of India and abroad. Apart from screenings, the event is providing opportunities for interaction, discussions and exchanges between professionals and emerging talent.
For Kashmir, the festival also represents an opportunity to reconnect with its historic relationship with Indian cinema. The Valley has served as the backdrop for numerous iconic films and songs over the decades, while its landscapes, culture and traditions continue to attract filmmakers.
The participation of personalities such as Chauhan and Ali is expected to further strengthen the festival's appeal among audiences and industry professionals.
The media interaction at SKICC formed part of the festival's wider programme, with the event continuing to showcase films, artistic talent and diverse cinematic voices while placing Kashmir at the centre of a growing cultural conversation.
As the inaugural edition progresses, the presence of leading Bollywood figures is likely to contribute to the festival's larger objective of creating sustained links between Jammu and Kashmir and the national and international film fraternity.